Brand extension marketing plan running head: brand extension marketing plan 1 - brand extension marketing plan introduction 0 executive summary the recipe modifier is lakelands most recent innovation that has great potential to generate revenue for lakeland, “the home of creative kitchenware. The history of brand extension reveals the fact that more than 50% of the new products introduced in the consumer market are brand extension of the existing brand name (pitta, 1995) consequently there is high pressure for brand extension. Brand extension, also known as brand stretching, is the use of a well-established brand name for a new product or new product category. Brand extension marketing plan: the new wii wingo and extended service plan gb530: marketing management kerri bresley kaplan university december 1, 2012 brand extension marketing plan: the new wii wingo and extended service plan 10 executive summary wii is a for-profit organization already offering numerous video games targeted at many. A brand extension uses the existing brand name in a new product category, while a line extension is used in an existing category to extend the brand name to new sizes, flavors, etc (kotler and keller, 2015.
The brand extension is one of the most popular assignments among students' documents if you are stuck with writing or missing ideas, scroll down and find inspiration in the best samples brand extension is quite a rare and popular topic for writing an essay, but it certainly is in our database. Write a four to five (4-5) page paper in which you: 1develop the branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension 2assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan. 1 executive summary the following marketing plan forms the basis for the introduction of an innovative new product by snyder’s-lance inc this analysis allows me to outline the best strategies to follow for the achievement of the company’s strategic goals.
Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market 5develop your company's mission statement and company introduction. Brand extension marketing plan unit 6 the mailbox vacuum boyd adams gb530 september 01, 2012 10 executive summary vivint security company is a security company that has been in business since 1997. Outlined below are the key areas in a marketing plan as well as suggestions for achieving our marketing objectives b) situation and environment analysis swot analysis strengths – allround has the highest brand awareness of any other competitor. Coke marketing plan for line extension this research paper coke marketing plan for line extension and other 64,000+ term papers, college essay examples and free essays are available now on reviewessayscom autor: review • december 28, 2010 • research paper • 1,560 words (7 pages) • 1,419 views. Brand extention marketing plan brand extension marketing plan unit 6 the mailbox vacuum boyd adams gb530 september 01, 2012 10 executive summary vivint security company is a security company that has been in business since 1997.
As “isnack 2 0” is a brand extension of the original vegemite, a more logical decision for a name could be something that is relative close to the initial product and will justify just another version of it. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand various experts have defined brand extensions differently. Starbucks has positioned itself as an upscale brand and has been enjoying competitive advantage competition has become intense and to survive, starbucks needs.
This brand extension will increase the market share for starbucks by furthering their brand name in grocery stores or retail stores 32 objectives the main marketing objectives for the strawberry lemonade crystals are as follows. However, jeep must have a clear plan, including defining their brand extension attempt, their targeted consumer market, and which marketing methods they are going to execute in order to effectively reach their targeted consumers (sood & keller, 2012. Open document below is a free excerpt of brand extension marketing plan from anti essays, your source for free research papers, essays, and term paper examples. Brand extension marketing plan: the new wii wingo and extended service plan gb530: marketing management kerri bresley kaplan university december 1, 2012 brand extension marketing plan: the new wii wingo and extended service plan 10 executive summary wii is a for-profit organization already offering numerous video games targeted at many different segments of the market in different countries.
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan. Brand extension marketing plan subject: business topic: brand extension marketing plan introduction:the major project in this course is to complete a brand extension marketing plan for one new product on the behalf of an existing for-profit organization. Essays & papers marketing plan marketing analysis of nike need essay sample on marketing analysis of nike we will write a custom essay sample specifically for you for only $ 1390/page but we are only going to discuss two of them line extension and brand extension. Gb530 brand extension marketing plan:guide introduction use this document as your guide to successall brand extension marketing plan documents should use 1 margins, 03 pt font, and include a cover page and a reference page.