Dabur india stock analysis dabur india limited (“dabur” or the “company”) is the fourth largest fmcg company in india with revenues of over rs 7,073 cr the company operates in key consumer products categories like hair care, oral care, health care, skin care, and home care & foods. The ayurvedic company has a wide distribution network, covering 6 million retail outlets with a high penetration in both urban and rural markets the company is dedicated to the health and well-being of every household dabur chyawanprash immune india school challenge 2014 bagged black dragon order of excellence at pmaa updated: may, 2018. Marketing mix of dabur chyawanprash dabur chyawanprash is the market leader in the chyawanprash segment and has achieved this with its innovative product offering, pricing strategy, easy availability and promotion campaigns. Dabur is an indian company which started in year 1884 at calcutta,india by a physician named dr sk burman see the below picture he launched his mission to make health care products in calcutta and with this start, dabur found have you ever saw dabur logo if you notice clearly logo contains a. Marketing mix in dabur this report aims at analyzing and reporting on the marketing strategies of dabur india ltd (dil) for the brand dabur chyawanprash dabur india limited is the fourth largest fmcg company in india it is the first company to provide health care through scientifically tested and automated production of formulations based on india traditional science.
Marketing mix of dabur analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the dabur marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company. Synergy in terms of distribution and its otc portfolio chyawanprash, glucose, and honey with sales growth of 230% y-o-y in fy11 dabur chyawanprash sales jumped 201% y-o-y in fy11 and its market share was 668% while dabur glucose grew 48% y-o-y and has a market share of. The company is also focusing on distribution expansion (mainly in rural), dabur aims to increase direct reach to chyawanprash, lal tail, honitus, real juice, honey and pudin hara (wholesale disrupted), dabur has increased its focus on distribution primarily in rural areas dabur aims to increase direct reach to 12mn outlets vs 102mn.
Dabur chyawanprash the largest selling ayurvedic medicine with over 65% market share vatika shampoo has been the fastest selling shampoo brand in india for three years in a row hajmola tablets in command with 60% market share of digestive tablets category. Few examples are dabur hair oil, dabur honey, dabur chyawanprakash one of the leading fmcg company in india largest over the counter company (otc) in india key concerns slowdown in the global economy inflationary environment in the commodity market huge outlay in brand promotion and distribution network intense competition in the. Dabur chyawanprash swot analysis strengths below is the strengths, weaknesses, opportunities & threats (swot) analysis of dabur chyawanprash : 1strong dabur brand name 2excellent branding and advertising 3excellent distribution and availability weaknesses 1declining popularity in the urban areas opportunities 1leverage successful.
Project report on a study on the marketing startegy of dabur india limited submitted in partial fulfillment for the award of the degree of bachelor in business administration under the guidance of: submitted by dabur lal tail dabur baby olive oil dabur janma ghunti health supplements dabur chyawanprash dabur glucose d digestives hajmola. Dabur chyawanprash uses second-degree price discrimination ie more the quantity, lower the price 3) place mix dabur has a very wide distribution of its products through 16 million retail outlets and 50 c & f agents all over india who distribute products to the retailers. Dabur submitted that the trade dress/packaging for its product had acquired distinctiveness as the consumer at large, particularly those who may not be literate, may recall the features of the dabur chyawanprash. Tweaks in distribution and go-to-market efforts, according to the citi research note, will help dabur improve productivity of the enhanced footprint, besides doctor detailing could be a key driver. Dabur also expanded its distribution network in bihar and the north eastern regions in 1936, the company was incorporated under the name dabur india pvt ltd in 1940, dabur launched dabur amla hair oil, and in 1949, the company launched chyawanprash in a tin pack making it the first branded chyawanprash in the country.
During 2012–13 dabur extended its direct distribution network to villages of 3,000 population and also used information technology as the big enabler for this growth strategy. Chyawanprash is such rejuvenative medicine, which can help restoring health, reducing symptoms of chronic diseases, building immunity against external stimuli and triggers, improving other medicines’ actions and enhance medicine’s distribution and bioavailability. Dabur chyawanprash is the leader in the chyawanprash category and enjoys a market share of 66 per cent the product is essentially a health supplement the product is essentially a health supplement purpose of this report is to analyse the marketing mix of dabur chyawanprash. Dabur-usacom, a dabur company operates in north america, us (united states) and started marketing its range consumer packaged products like chyawan granules, chyawanprash in usa dabur's products have a huge presence in the overseas markets and are today available in over 60 countries across the globe.
The dabur rural health project this is a white-paper description of a new business plan on the lines of csr initiative for the rural areas of india which is seriously malnourished to counter malnutrition and provide a very economical, holistic and real-time solution to fight immuno-deficiency and maintain a healthy regime. Dabur honey is the product of dabur india ltd the company has a history of 125 years in indian market since 1884, it’s a kolkata based family run business, the pioneer of the company is dr s k burman dabur products (dabur amla, chyawanprash,vatika,honey,fem,hajmola,) product line sugar,sweetner, honey the distribution channel for.
Dabur chyawanprash leading to market leadership (over 75%) in branded honey market dabur chyawanprash the largest selling ayurvedic medicine with over 65% market share hajmola and dabur honey strategic positioning of honey as food product. The marketing strategy of dabur discusses the companies bcg matrix, distribution strategy, competitive advantage and strong brand positioning extensive distribution channel covering rural & urban market through their 600+ distributors & network of 28 million retailers has helped dabur to reach every nook & corner. Dabur india (dil) has a strong portfolio of brands (dabur chyawanprash, real, hajmola, vatika, amla, fem, honey, meswak, dabur red) with the focus largely on ayurvedic & healthcare offerings. Health supplements dabur chyawanprash, dabur honey, dabur glucose digestives hajmola, pudin hara, nature care in fy16, dabur added another leg to its distribution enhancement programme with the launch of zproject lead (leveraging through empowered anchoring and detailing) this is an.