Elaboration likelihood model introduction some people are gullible they will accept anything at face value and they will trust others at the drop of a hat some people are argumentative they have an opinion and they will have others take notice of it and believe it come hell or high water some people. Elaboration likelihood model (elm) petty and cacioppo's elaboration likelihood model two routes to persuasion involvement and cognitive responses argument quality argument quantity source factors evaluation of the elm glossary references self-test: two routes to persuasion. The elaboration likelihood model indicates the factors that determine which of these is more likely it is a theory that specifies when people are more likely to be influenced by the content of.
When we are motivated and able to pay attention, we take a logical, conscious thinking, central route to decision-making in other cases, we take the peripheral route. The elaboration likelihood model of persuasion but, as the elaboration likelihood increases, central route processes (that is, careful evaluation of issue-relevant information) tend to dominate in their impact on attitudes over more peripheral processes (for example, reliance on heuristics. The elaboration likelihood model (elm) was designed to explain such differences in persuasion and how those differences affect attitudes and value judgments the term “elaboration” refers to the cognitive act of analyzing a persuasive argument.
Filed under audience focus, cacioppo, elaboration likelihood model, misers, model need, peripheral route petty and cacioppo suggested there are two different routes to effective persuasion, which one is more effective will depend on whether the audience focus’ on the message itself, or outside factors, such as the credibility of the source. This is an insightful academic paper that shows the elaboration likelihood model at work in software design “practical findings from applying the psd model for evaluating software design specifications. Elaboration likelihood model of persuasion 127 po & petty, 1985 petty & cacioppo, 1983a, 1984b petty, cacioppo, & schumann, 1984) in the remainder of this article we will outline the elm as a series of postulates that make explicit the guiding assumptions and principles of. After motivation and ability for elaboration is present, the type of cognitive processing (central/peripheral route) a listener chooses is a result of 1 the quality/strength of the persuader's argument, and 2 a listener's initial stance on the topic (biased/objective elaboration. About this quiz & worksheet this quiz/worksheet combo will help you test your understanding of the elaboration likelihood model you'll be assessed on the two routes related to the model and its.
Petty and cacioppo's elaboration likelihood model traditional approaches to persuasion, like the yale model, tend to assume that persuasion occurs when listeners (or viewers) learn a message. – the purpose of this paper is to review, critique and develop a research agenda for the elaboration likelihood model (elm) the model was introduced by petty and cacioppo over three decades ago and has been modified, revised and extended. The elaboration likelihood model (elm) attempts to place these many conflicting results and theories under one conceptual umbrella by specifying the major processes underlying persuasion and indicating the way many of the traditionally studied variables and theories relate to these basic processes. The elaboration likelihood model of persuasion (elm) is essentially a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables pla, and the y within these processes. Progress in reducing youth smoking may depend on developing improved methods to communicate with higher risk youth this study explored the potential of smoking prevention messages based on the elaboration likelihood model (elm) to address these needs.
The elaboration likelihood model (elm) model suggests that consumers must take a middle route to the above mentioned two routes to make balanced decisions such balanced decision making will have a positive impact on decisions regarding products bought for a long term. The elaboration likelihood model (elm) (petty and cacioppo, 1986), in attitude and persuasion research, suggests that exposure to certain information (which is usually used in online surveys) and. Elaboration likelihood model (elm) : “attitudes can be formed or changed based on the amount and nature of thinking and if we could change a specific attitude towards a behavior, then we could change the behavior . The elaboration likelihood model (elm) of persuasion is a “dual process” approach to social information-processing phenomena that is focused specifically on persuasion (petty & cacioppo, 1986 petty & wegener, 1999.
The elaboration likelihood model (petty and cacioppo 1981) is discussed as a framework for understanding attitude formation and change with regard to products and services the model has a number of limitations, some general and some specifically relevant to applications in consumer behavior and marketing. The elaboration likelihood model (elm) of persuasion is a model of how attitudes are formed and changed (see also attitude change) central to this model is the elaboration continuum, which ranges from low elaboration (low thought) to high elaboration (high thought. The elaboration likelihood model (elm) of petty and cacioppo (1986) illustrates how the key factors of consumer’s personal traits and external stimulus influence information elaboration which determine perception and behavior in e-commerce (eg pickard et al, 2012, sicilia and ruiz, 2010, tam and ho, 2005.
The elaboration likelihood model claims that there are two paths to persuasion: the central path and the peripheral path the central path is most appropriately used when the receiver is motivated to think about the message and has the ability to think about the message if the person cares about. Elaboration likelihood model the elaboration likelihood model (elm) of persuasion is a theory about how attitudes are formed and changed this theory organizes the many different attitude change processes under a single conceptual umbrella. Abstract - multiple routes to persuasion have begun to appear in analyses of consumer attitudes and attitude change in the present paper, we review our elaboration likelihood model of persuasion and we discuss the place of our central and peripheral routes to persuasion in this model. Elaboration-likelihood model (elm) by nugent, pam ms - april 7, 2013 theory of persuasion where an attitude change occurs on a continuum of elaboration and thus may result in little scrutiny of attitude relevant information.